Starting, building, and growing a company in the food industry presents unique challenges and opportunities, especially for Black and African American entrepreneurs who aspire to make a significant impact. This speaking theme will delve into the journey from startup to scale-up in the food sector, highlighting the importance of innovation, resilience, and community support. We’ll explore the critical steps in turning a culinary passion into a thriving business, from ideating and defining your niche to mastering the art of branding and customer engagement. Particular emphasis will be placed on overcoming hurdles often confronting Black and African American entrepreneurs, such as access to capital, networking opportunities, and navigating systemic barriers. By showcasing successful case studies and offering practical advice on leveraging resources like minority business grants, mentorship programs, and collaborative networks, this theme aims to inspire and empower entrepreneurs to carve out their space in the food industry. We’ll also discuss strategies for scaling up, including expanding product lines, entering new markets, and adopting sustainable practices.
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Known as The Digital Diplomat™, Wendy Ekua (W.E.) Da’Cruz promotes the adoption of digitalization to help drive economic development.