ABOUT

The Becoming
of The Digital Diplomat™

I’m a Ghanaian-American economic strategist in global entrepreneurship. Known as The Digital Diplomat™.

At the age of 24, I was on the road to fulfilling my dreams. I had just completed a dual Master’s Degree in Diplomacy and International Relations, and Public Administration on a full tuition scholarship. With a Bachelor of Arts in Creative Writing and a minor in Business Administration degree under my belt, I was ready and confident to enter the workforce. 

I did not expect what came after. Despite having many academic accolades, I found myself in a position like most young people in this generation: unemployed.

Within two weeks of graduation, I registered myself, my nine month old newborn and husband for government support. After countless rejection letters and dead end interviews, I decided “If they won’t hire me, I’ll hire myself.”

It was this struggle that made me see an opportunity to start a business. In 2016, I co-founded the Virtual Global Consultant (VGC) Group with Naomi Jordan Cook, which designs and develops eCommerce systems that help generate revenue online for companies; and customizes digital platforms and software that make shipping and collecting payment easier for businesses in emerging markets.

Through my company, I am able to positively impact businesses and organizations around the world; while providing global employment to people from four different continents. Today, I’m responsible for helping to generate millions of dollars a year in at-will donations and business sales for my clients. 

My specialization in implementing digital technologies and eCommerce systems on homegrown businesses helps drive economic development across the labor force in developing countries, Africa, in particular. Through my role as The Digital Diplomat, I blend my advocacy for helping people and my expertise in digital technology to provide for my family and many others.

My personal journey to Becoming The Digital Diplomat, a triumphant story from Unemployed to Employer, has taught me that Humility Always Precedes Honor. I am deeply grateful for those dark, lonely and blurry days in my life because I am able to truly connect with the people I serve because I’ve walked their shoes.

Pioneering Digital Transformation

In partnership with the University of Michigan Dearborn College of Business and a global logistics company, I developed the Digital Futures Program, which connects Market Research students to African businesses to help them compete in the global market. This also led to the creation of Aftown Mall, an eCommerce ecosystem that serves as a pioneering digital incubator to help African-based companies export into global markets to become self-sufficient online. 

As a thought leader in global entrepreneurship, I’ve been invited as a speaker and panelist in the following high level events:

  • US Africa Business Summit (Maputo, Mozambique)
  • World Export Development Forum (Addis Ababa, Ethiopia)
  • Africa Fintech Summit 2019 (Addis Ababa, Ethiopia)
  • DHL eCommerce Conference (Accra, Ghana)

I’ve also completed the ExporTech program of the National Institute of Standards and Technology and the U.S. Department of Commerce. 

Currently, I sit on the board of the United Nations Associations Greater Detroit Chapter as Vice President. In 2020, I was appointed by the U.S. Secretary of Commerce to join the East Michigan District Export Council and I am also a member of Delta Sigma Theta Sorority Incorporated.

My work to help launch digital businesses in global markets will create jobs and help lower unemployment rates, especially for the underserved. That’s my commitment. 

Service Starts At Home

Born in New Jersey and raised in Ghana, West Africa as a child for a few years, I currently reside in Detroit, Michigan with my husband and two children Autumn Eve and Geody. We recently launched a family-business called the Mushroom Angel Co. and are working closely with the Michigan State University Product Center to acquire our commercial license to introduce our first food product the Cruz Burger to market. The Cruz Burger is a 100% plant-based gourmet mushroom patty. We plan to introduce the product across stores in Michigan before we go nationwide and then eventually export into other countries. Click here to learn more about our newest family venture and to follow the journey.

Key Offerings
of The Digital Diplomat™

For Entrepreneurs

Individuals interested in launching business that crosses country borders and for those pursuing entrepreneurial endeavors. Here’s information and tools to get started and scale. This is an opportunity to understand the global marketplace and how you can create your own lane.

ENROLL NOW

For Organizations

Whether virtually or in front of large audiences, book me to teach and speak about digital technology and entrepreneurship, job creation, lowering unemployment rates and more. From local to international speaking engagements, I provide nontraditional and innovative ways to activate all listeners.

BOOK TODAY

For Globalists

Engage in projects and missions that impact people from around the world and make long-lasting changes. From addressing youth mobilization to women entrepreneurship in underserved communities, my business and international experiences bring value to any team.

SCHEDULE CALL

Signature Topics

I speak on an array of topics. Whether its more data driven and research based or personalized for real-time activation, I focus on:

  • Global Entrepreneurship
  • The Power of the Digital Economy
  • Youth Mobilization: The New Economy
  • How to Break Cultural and Economic Barriers to Grow in the Marketplace
  • Organizational Leadership in a Multicultural Working Environment
  • Consciousness vs. Circumstantial Living
  • How To Loose the Title, Win the Experience
  • Birthing Babies Building Business*

An Inside Look
of The Digital Diplomat™

Instagram @wedacruz

Where does time go?⁣

Some weeks feel fast and others feel slow. The month of July is almost over. I can hardly believe it. @domdidash and I celebrated 8 years of marriage on July 20th and 21st.⁣

We spent most of our day completing @eatcruzburgers orders (in between me falling asleep randomly 😅). It's just the season that we are in. No fancy trip or event. Just focused. That's been our journey, always sacrificing and committed to delayed gratification for a greater reward in the future for our legacy.⁣

Here's a new family photo. I actually spent time after consulting with my girl @thelifestylecurator planning a whole photoshoot. I booked a makeup artist, hair for Autumn Eve and I, photographer and found the perfect location Eastern Market Partnership. Then, we had a flood the day of the shoot. It was cancelled.⁣

But, I was fine with it. You girl is honestly super tired 😭🤷🏾‍♀. However, I am big on capturing memories and couldn't imagine not having a maternity shoot for our princess. I quickly pivoted and my sister @l_biney gave me a contact who came to our house. I decided instead to do a lifestyle shoot at the house. Simple and authentic to our season. Just an ordinary family from the East Coast living in a midwest city with extraordinary dreams. I did my own makeup, found all the outfits for the family and wholaa, a beautiful family photo.⁣

It's finally settling in that we are expanding and we will soon be a family of 5. Our baby girl will be born next month as well, almost to the date of our first born Autumn Eve. That means, it's been exactly 7 years since we entered into parenthood.⁣
The number 7 often symbolizes completion or perfection. Genesis tells us that God created the heavens and the Earth in six days, and, upon completion, God rested on the seventh day (Genesis 1; 2:1-2).⁣

We've completed one season and entering into our next level. Thank you for supporting our journey. You know who you are and we love you deeply. 📸 @jlaurenh32
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Repost from @eatcruzburgers

We're currently in the kitchen cooking up some patties to grill outside this weekend. But, we can hardly help ourselves. @Domdidash wanted to eat one right now so we’re using our oven grill.

What you think about the sizzling?? 😋

Pre-orders won’t be out until mid June which means you’ll have it in time for July 4th grilling! Yay!!

Make sure to place your order now. We’ll be fulfilling all pre-orders first before we fill orders after the pre-order period. Visit cruzburgers.com to place pre-order!

What are you doing this weekend? We wanna know! Tell us below.

#cruzburgers #memorialdayweekend #plantbased #meatless #beefless #mushrooms #madeindetroit #grillseason #healthiswealth
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Repost from @shesoffscript

What does it take to go from a recipe to a fully-fledged food product business? In the midst of a pandemic, @wedacruz and her husband launched a plant-based burger patty called @eatcruzburgers. In this episode, she shares her journey with growing the business so far.

We talk about the steps she took to start the business; how to find trusted partners; how to market and more.

In episode 137, you will learn about:
💡Where to start with a food-based business
💡How to brand, market, and sell your product from scratch
💡The two-pronged marketing strategy she uses for Cruz Burgers
💡How they are making Cruz Burgers a household name
💡How much money it takes to bring a product to market

Full episode *link in bio* Listen on Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, or say "Alexa, play the She's Off Script podcast" 🙂
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Repost from @eatcruzburgers

We’re officially OPEN for pre-orders!

Use PREORDER5 shipping code to get $5 OFF shipping valid until May 31st or code CURBSIDE for Free Local Pickup at Eastern Market (Michigan Residents Only).

A big thank you to everyone who’s been supporting this new venture.

We have limited stock this time around so be sure to place your order ASAP! 🙌🏾🙏🏾

#meatless #cruzburgers #madeindetroit #plantbased #mushrooms #healthiswealth #flexitarian #meatalternative
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L E G A C Y

#cruzburgers #madeindetroit #generationalimpact #parenthood #motherhood #mushroompatties #plantbased #meatless #impossiblefoods #beyondburger #beefless #healthiswealth
...

The love I get to receive daily from my Heavenly Father and manifested through my earthly King and Prince. ♥️

It’s the same love we’ve put into our @eatcruzburgers. Not a shameful plug. Honestly. As you mature in life and this faith walk, today and on all holidays (daily), I use it as a time to reflect on how far God has brought us and all the many ways He’s manifested His love in our lives by entrusting us with visions like Cruz Burger.

Whether your out on a fancy date or home cleaning up, so much love to reflect on. Make sure to click link in bio and join our mailing list to find out when we hit the stores!
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Blessed birthday to the only man I’m hungry for @domdidash. 🎉

I hope you’re still hungry; it’s going to be a FULL year. Let’s get it babe!

#therealbonnieandcycle #dinningwiththedacruz #cruzburgers #12yearsandcounting #marriagestory
...

The picture is blurry. But the vision is clear: God’s love.

I applaud all the families that were organized enough to choose outfits in advance and schedule professional shots.

Us on the other hand, my mother bought the children’s outfits on Christmas Eve. The parentals found matching pieces on Christmas Day in our closets.🤷🏾‍♀️😅

I told my mother to take a photo and this is what we got. 🤦🏾‍♀️🤣

We just Keep Calm and DaCruz on ...

Blessed Christmas!

If you can relate, just put a ❤️ below. I probably won’t have this post up for long but I just wanted to let someone know that it’s okay.

Beauty, gratefulness, love and joy is in the eyes of the beholder. To me, this photo is picture perfect because I know what we’ve been through and out as a family and still smile because of God’s love.

A professional photo can’t capture that, only our hearts.
...

Whew.

How God has been challenging my boldness in this season.

He asked, “Where is your discipleship?”

That rocked me to my core.

He said, “I’ve poured so much into you for years. Are you doing the same?”

I swear I had a list of all these things I thought I’ve done and people I’ve touched to qualify as a good response to answer God.

But, He gave me that silent stare. Like, “Daughter! If you don’t ..”

I got clear He’s been requiring more of me because He keeps giving to me in overflow.

This next season of my life is to release an overflow of information and teaching.

I’m a thought-leader.

It’s time to start acting like because people’s lives depend on me to show up fully.

Whether on the stage like it this in Accra, Ghana or on my upcoming LIVE streams starting October 2020. Thanks for rocking with me in this journey to Becoming The Digital Diplomat.
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