ABOUT

The Becoming
of The Digital Diplomat™

Known as The Digital Diplomat™, W.E. Da’Cruz believes eCommerce and exports help drive economic development. Awarded the 2021 Minority eCommerce Firm of the Year by the U.S. Department of Commerce MBDA, she is the cofounder of the Virtual Global Consultant (VGC) Group, a global digital consultancy that designs and develops eCommerce systems and mobile applications that help generate revenue online for entrepreneurs, companies and organizations.

Through the use of digital tools and technologies, she and her partner Naomi Cook are responsible for helping to generate millions of dollars a year in at-will donations and business sales for VGC clients, with a special focus on African-based companies and faith-based organizations. As an internationally recognized tech expert and thought leader in her field, she’s been invited to speak at high level events, such as the US-Africa Business Summit (Maputo, Mozambique), World Export Development Forum (Addis Ababa, Ethiopia), Africa Fintech Summit 2019 (Addis Ababa, Ethiopia), and DHL eCommerce Conference (Accra, Ghana).

Appointed by the White House’s US Secretary of Commercial Services to the District Export Council in eastern Michigan and At-Large Board Member for the national association, she continues to promote global entrepreneurship worldwide. She’s previously secured more than $30K in grant funds to travel to countries such as Malawi, Uganda and Ghana to teach digital technology to entrepreneurs.

W.E. has also served as an International Consultant for the development and delivery of an online training course on technology and innovation for African businesses in addressing the impact of Covid-19 for the United Nations Economic Commission for Africa.

As The Digital Diplomat, her current research topics and interests include the impact of Web 3.0: NFTs, cryptocurrency, metaverse, virtual reality and blockchain to facilitate economic growth in the US and Africa. Her mission is to help governments and institutions develop policies that strengthen the positive impact of digitalization globally.

Most recently, she launched a plant-based burger patty made from mushrooms with her husband called Cruz Burgers. Within months of launching online, Cruz Burgers has expanded to 11 stores in the metro-Detroit area. She plans to use her new experiences in the food industry to support agribusinesses and consumer goods products in the US & Africa.

A proud member of Delta Sigma Theta Sorority, Inc., the Ghanaian-American New Jersey native is a wife and mother of three currently residing in Detroit, Michigan.

Makerere University – Uganda

Makerere University – Uganda

Developed and led a two-day technology focused workshop to help entrepreneurs learn how to build business online through eCommerce and export products in global marketplace.

United Nations – New York

United Nations – New York

Proposal on teaching women entrepreneurs how to balance both business and motherhood accepted for the United Nations CSW63 event in New York. Organized panel and led workshop with more than 50 participants.

Africa Fintech Summit 2020 – Ethiopia

Africa Fintech Summit 2020 – Ethiopia

The panel discussion focused on eCommerce and the use of mobile money across Africa. Da’Cruz shared how mobile money integration on websites has helped African-based businesses increase sales and international exports.

World Export Development Forum – Ethiopia

World Export Development Forum – Ethiopia

Spoke about eCommerce and eMarketing to youth entrepreneurs at the WEDF Youth Media Zone. She also engaged in interactive sessions with young entrepreneurs, journalists, bloggers, vloggers and youth organization leaders.

Key Offerings
of The Digital Diplomat™

For Entrepreneurs

Individuals interested in launching business that crosses country borders and for those pursuing entrepreneurial endeavors. Here’s information and tools to get started and scale. This is an opportunity to understand the global marketplace and how you can create your own lane.

ACCEPT INVITE

For Organizations

Whether virtually or in front of large audiences, book me to teach and speak about digital technology and entrepreneurship, job creation, lowering unemployment rates and more. From local to international speaking engagements, I provide nontraditional and innovative ways to activate all listeners.

BOOK TODAY

For Globalists

Engage in projects and missions that impact people from around the world and make long-lasting changes. From addressing youth mobilization to women entrepreneurship in underserved communities, my business and international experiences bring value to any team.

SCHEDULE CALL

Instagram @wedacruz

To think it’s just the beginning …. Lord, we trust you and we thank you for what is already done. 🙏🏾

Repost from @eatcruzburgers

One year ago today, we launched our eCommerce marketplace and began pre-selling our patties online.

We’d been working for months prior perfecting and sampling our recipe to whoever would try it in the midst of the pandemic all while obtaining the necessary licensing to start selling.

It’s been a journey that’s often difficult to put into a few words. From homeschooling the children during the pandemic to teaching them how to start a business to Chef Dom transitioning from his career as a business lender to jumping head on into the business to having another baby (Jubilee) to vending at @easternmarket and then @a2market to securing shelf space in 11 stores across Michigan, it’s been quite a journey in the short one year. And to think it all started from the Daniel’s Fast a few months before we knew the pandemic was going to be a pandemic.

We’re excited to complete our first year with the acceptance of another chain of stores that will push us closer to one of our goals - nationwide distribution so we can get products to all our amazing customers and supporters outside of Michigan.

We’re headed to the American Food Fair also known as the National Restaurant Association show in a couple of days to exhibit to hotel, restaurant and other grocery store buyers in the US and abroad.

We wouldn’t have made it this far without all our early adopters and customers who continue to purchase and sample our products and give us feedback. We appreciate you so much.

We also want to thank the @fairfoodnetwork for providing us funding and coaching from JPG Resources. We look forward to continuing our relationship with both organizations.

And all the many other coaches @itsalliball and mentors and advisors, both official and unofficial, we thank you.

PS Who remembers when they were called Angel Burgers? 🤣🤣#KeepCruzin with us! We love y’all. - Da’Cruz Family
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Repost from @eatcruzburgers

Cruz Burgers… a plant-based burger patty made from mushrooms. We never thought we’d launch a food company, but here we are Cruz Burger family. We’ve been assigned this divine mission to create clean-label meat alternatives made from mushrooms and that’s what we will do no matter what’s in front of us. This is an appreciation post to all our original samplers before we launched in the market and to all our faithful customers. We got an important email yesterday with another chain accepting our product 🤯🙏🏾🙌🏾 and we’re so grateful. We needed a push to keep going and we got that dose of encouragement in the knick of time because …. 😅 ..this is hard. We’ll announce the details once all the compliance and paperwork is completed. Know that if you don’t see a post or engagement on our account, we’re busting our butts behind closed doors to scale…smart. We’re just an ordinary family committed to extraordinary things while we’re on this side of the earth. We appreciate all of you! Please visit our stores and continue to help us move products off the shelves. Building locally but impacting globally. 🙏🏾 Website: https://cruzburgers.com/buy of Find in stores/farmers markets @rivertownmktdet @woodwardcornermarket @bridgestmarket @capitalcitymkt @argusfarmstop @westernmkt @westbornmarket @a2market
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Brick by brick or more like patty by patty #trustheprocess #godspeed @eatcruzburgers

Thank you @foodinstitute for inviting us to speak on one of your latest livestreams and giving us a platform to share more about our #plantbased #meatalternative #madefrommushrooms! Swipe left for a read a piece of the article quoting @thedigitaldiplomat.
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🗣THE POWER OF CHOICE. IF YOU’RE FEELING STUCK, CONSIDER THE FACT THAT POSSIBLY YOU’VE STOPPED MAKING CHOICES. ...

Repost from @rivertownmktdet

Say hello to the @eatcruzburgers family! 👋 Dominique and W.E. started Cruz Burgers (a family business) during the pandemic, and here at Rivertown, we're SO GLAD that they did. These made in Detroit "burgers" are made primarily of mushrooms, allowing customers to be flexible with healthier food choices without sacrificing taste, nutrition, or convenience.

Dominique is more open, and a lover of mushrooms and W.E. was more reserved and did not initially eat mushrooms. Hence where the 💡 of Cruz Burgers came from. The English word for Cruz translates to "cross," which makes PERFECT sense as Cruz is a cross burger, where people can cross paths – vegans, vegetarians, and meat lovers alike can sit at the same table and enjoy the same table meal.

We have to mention these patties are gluten-free, soy-free, and, most importantly, kid-friendly! Grab a burger in aisle ten, and let us know what you think. #RivertownMarket #SupportBlackOwned
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You may feel like you’re up against the impossible - literally - but keep building.

Find us in the frozen plant-based meats section of the grocery store nearest you. Check Store Locator for details. Link in bio.

Stocking our @eatcruzburgers with my children.

📸 @rivertownmktdet
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🗣 Don’t let your circumstances stop you from hearing. God speaks to you in the desert. ...

🗣 YOUR BREAKTHROUGH IS IN THE ASK ...

THE PEACE YOU CANNOT BUY BUT CREATE

Repost from @eatcruzburgers

We left the East Coast almost 6 years ago by a leap of faith and moved to Detroit, MI with no family or friends (or connections) as young newlyweds and parents to a 1.5 year old. We can thank Chef D @domdidash for that wild and crazy 😜 vision that’s only making sense some years later. Neither of us food entrepreneurs prior to now BUT turned around in the middle of a pandemic (while giving birth to our 3rd child) launched a plant-based burger patty made from mushrooms and launched across the state into stores within 6 months. People ask how are we doing it? We get up everyday and handle our responsibilities as parents and spouses to one another. Then together, we move on the vision because where there is vision, there will surely be provision. #Keepcruzin, we’re just getting started! Don’t you dare stop at the start of your vision! We’re crazy but only crazy faithful 🙏🏾! #madeinmichigan #madeindetroit #globalbusinessrevolution
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I lost my whole self somewhere along the journey.

Perhaps..

After I got married young and close friends and family questioned our actions.

Or after I found out about my first pregnancy unplanned during my graduate program.

Or after I received 30 plus job rejections after my masters program.

Or after I moved back into my old room in my mothers house and filed for unemployment as a newlywed and new mom.

Or after my husband unexpectedly decided to move us to a new city with no family or friends.

Or after prospective clients turned down our proposals as a new company.

Or after team members you pour your heart and soul into unexpectedly transition from your company.

Or after clients decide to not pay your invoices on time so you can pay your bills to take care of your family even after working hard on their accounts.

Somewhere along the journey, I lost my whole self.

Or so I thought..

Not realizing the entire time, God was teaching me how to be whole by allowing me to be broken.

Reminder: Every season has its assignment for your life. This is what it looks like to stay the course and make it to the other side.

If you got used to me operating at 10%, this is your reintroduction to W.👏🏾E. 👏🏾 Da👏🏾Cruz👏🏾. I figured out how to turn my 10% to 100%. I’m tired of giving out my power. You go create yours too. #unapologetically #lockedin

📸 @jermme
💄 @abaforewa
💇🏾‍♀️ @styles_by_nea
👗 @soukandsepia
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On behalf of our entire family, we are happy to announce that we welcomed our daughter Jubilee Aba Gyaema Da'Cruz on Thursday, August 19, 2021 full of hair. She was so kind to allow her older sister Autumn Eve to enjoy her birthday just two days prior before putting me in active labor. My daughters now share a birthday week. This is going to be fun.

We're both home and healthy. Thanks for all the warm wishes, messages, gifts, flowers sent to the house, prayers and love.

It's been quite the transition these last few days nursing around the clock while preparing our other two for the start of school this week and pushing out @eatcruzburgers orders, but we wouldn't ask for it to be any other way.

Thank you Lord for entrusting @domdidash and I on this journey together and we pray the life of our child is a blessing onto you as she already is to us.

In a later post, once I muster up some more strength, we will take the time to fully explain the meaning of her name for us.

Until then, do know I will get back to everyone that has messaged me over time. I have unplugged a bit while I care for our newborn and myself. Thanks for understanding.
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Waiting on our baby sister like … we about to show you how it’s done ‘round here 😅

#fullterm #praiseGod #baby3 #dacruzpartyof3 #allfiresigns #cruzburgerbaby
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Past and Present Affiliations
of The Digital Diplomat™