Non-Market Strategy Mobile App

Helping You Navigate People, Policies, and Processes

MEET THE DIGITAL DIPLOMAT

W.E. DA'CRUZ

My vision for this non-market strategy app is to equip you with a clear roadmap for navigating and influencing the global marketplace with purpose and power.

Through my own journey—from unemployed to employer—I’ve discovered that transacting powerfully is deeply connected to how well we understand and master the dynamics of People, Policies, and Processes.

This app is designed to help you do exactly that—so you can lead with intention, move strategically, and create meaningful impact.

Improving Your Strategies

Learn How to Transact Powerfully In Any Industry

People

How to engage and mobilize people to support your purpose in life, and make unreasonable requests to propel you forward.

Policies

How to adapt and influence existing rules to be conducive for you to thrive.

Processes

How to implement and recreate structured systems to achieve a goal.

Positioning You for Global Leadership

This non-market strategy mobile application serves as a navigator, helping you master how to transact powerfully with People, Policies, and Processes no matter the industry. Within the first year of launch, our goals are as listed below:

Countries

Conversations

Communities

Improving Your Non-Market Strategies, Growing Your Business From Local to Global

The Triangular Trade of Transactions Theory™
posits that optimal performance is driven by one’s ability to navigate the interconnected dynamics of People, Policies, and Processes.

75+ Linkedin Recommendations

"I had the pleasure of meeting Wendy Ekua Da'Cruz at the Career Haven Contracts Collaboration Summit, led by the dynamic Dr. Coach Ogo Ekwueme. From the moment Wendy stepped onto the stage to deliver her keynote, she lit the room with brilliance, depth, and authenticity. Her message was more than a speech, it was a blueprint for how to lead with intention, navigate global systems, and unlock transformative value through innovation.

What impressed me most was not only her vast experience and exposure across sectors but her ability to distill complex strategies into practical, purpose-driven insights. As someone with a background in food technology and agricultural systems, I especially appreciated the connection we shared in discussing food innovation and the intersections of technology, policy, and equity.

Wendy is not just building a business or a brand, she’s carving out a movement. Her work in digital transformation, entrepreneurship, and economic empowerment is exactly what the future demands. She embodies what it means to lead from the front, and I have no doubt that her trajectory will continue to inspire and impact globally.

If you're seeking a thought leader who brings vision, voice, and velocity to every space she enters, Wendy is that leader."

Brenda Meredith

Public Health Innovator, Military Veteran

Office: USA/Ghana

Call +1 855-599-5419

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