From self-distribution to commercial distributor

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Earlier this week, we shared good news to our email list and The Mushroom Angel Company community.  We’ve officially scaled from self-distribution to a commercial distributor. We’re now distributing with Carmela Foods.

This has been a long time in the making. It’s almost a year to date since we got our first check from our first grocery store – Rivertown Market Detroit by Meijer. This is a picture of us just a few minutes after receiving the unexpected check in the mail.

It was just what we needed to fuel our fire as we continued to navigate entering a new market. It was at this moment that we began working toward commercial distribution as a part of our growth plan. We knew we had a good product, but this moment really solidified it for us.

We know in order to do this, we are going to need a lot of help. That’s why we’ve been focused on leveraging our resources to hire locally to expand our team. Hiring locally and impacting globally is a part of our vision. We’re happy to have been able to hire our first team member over the course of this year. From our first check to our first commercial distributor, we’ve been hard at work.

There’s an African proverb that says: “If you want to go fast, do it alone. If you want to go far, go with others.”

We hold true to this proverb at The Mushroom Angel Co. | Home of the Cruz Burgers.

We’re happy to announce that we’ve also been accepted into the Naturally Network M/O Fellowship, a national program that supports underrepresented CPG founders! During the next 12 weeks, we’ll be learning, building community, and making the right connections.

As non-career chefs or food scientists, we’ve only gotten to where we are today as food manufacturers in Detroit, MI and will only go as far as the community and network that we build. We’re deeply grateful for all the meaningful connections to date and look forward to more through programs like these. Thank you to Naturally Network and Nielsen IQ for pouring into us as we expand from startup to scale.

We have not arrived, but we’re on the journey. You can count on us to do what it takes and more! Thanks for all your support and continue to purchase Cruz Burgers at a store near you. We’ll be updating the locator very soon.

If you have any restaurants or stores that you think we should supply, please send us an email and let them know about us. We’re always happy to hear from you, feel free to connect with us!


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